About Us

Our Story

From an early age, our founders have had a passion for all that glitters. Born into a family of entrepreneurs and jewelers, they became true jewelry evangelists, preaching to all who would listen about the transformative power of a great piece of fashion jewelry. They understood how pairing a favorite tee or a little black dress with the right piece could instantly take your look from ho-hum to ooh-la-la.

Fashionest was created from the desire to offer runway-relevant fashion jewelry and customizable pieces that enable you to flaunt your own personal style. Along with an online boutique brimming with the latest trends, we offer personal styling advice from our friendly Style Squad – real people with a passion for fashion. (No fashion dilemma too small; no cocktail ring too big.)

We carry an eclectic mix of our favorite fashion jewelry designers, taking our cue from the runway, translating it into a collection of modern, easy-wear jewelry that looks just as great on the sidewalk as it does on the catwalk. From chunky bangles and sexy chain necklaces to cocktail rings and statement earrings, Fashionest offers fashionable jewelry as we believe it was meant to be: stylish, chic, playful, and fun—and a sparkling reflection of your own unique style.

Founded by siblings Richa and Nitesh Nihalani, Fashionest is a business with heart. Our goal is to bring you the best of what you want, whether it’s an amazing customized piece for your maid of honor or a just-because-I-deserve-it treat for yourself. It’s all accomplished ethically and in accordance with socially responsible practices that ensure we’re always doing right by our local community.

Our Leaders

Nitesh Nihalani


Nitesh is a graduate of the USC Marshall School of Business, and attended the Gemological Institute of America (GIA). His background in fine jewelry design and intimate knowledge of the industry goes a long way in guaranteeing customer satisfaction. And when he’s not sketching a new design or working with semiprecious gemstones, he can be found pounding the pavement in NYC in search of the hottest new restaurants in the city.

Richa Nihalani


With a business degree from George Washington University, Richa possesses a strong marketing background. Coupled with her keen eye for fashion and her passion for traveling the world and exploring new cultures, she believes everyone can show off true style without completely breaking the bank.

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